The concept was developed by Richard Hollingshead Jr., who experimented with various projection and sound techniques in the driveway of his house. Using a 1928 Kodak projector mounted on the hood of his car and aimed at a screen pinned to some trees, Hollingshead [...]
Source: http://www.wired.com/thisdayintech/2011/06/0606first-drive-in-movie/
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